Use the well as a simple effect on an element to give it an inset effect.

Many a small thing has been made large by the right kind of advertising.
Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step.
A friendship can weather most things and thrive in thin soil; but it needs a little mulch of letters and phone calls and small, silly presents every so often - just to save it from drying out completely.